Post by account_disabled on Jan 23, 2024 10:39:53 GMT
The sales analyst is the person who will dissuade management from selling ice cream in Greenland and UGG boots in July. Knows which products are selling well and which are collecting dust in the warehouse. Without fortune telling cards and a crystal ball, he predicts a surge in popularity for unknown brands. In a word, this is an irreplaceable employee, on whose recommendations the company’s strategy depends. Reading time: 7 minutes Sales Analyst - who is it? Job Responsibilities of a Sales Analyst What a sales analyst should know Sales Analyst - who is it? A sales department analyst is a specialist who assesses demand for goods and analyzes the market. Draws conclusions about which products are popular or will be in demand in the near future.
It tracks Fax Lists which items from the company’s price list are profitable and which are not in demand and trading them brings losses. Based on sales analytics reports, the company forms an assortment of goods and prepares for purchases. As the network aptly put it, this is a man who “prepares a sleigh in the summer and a cart in the winter.” Let's imagine the end of the month in a company selling household chemicals. The analyst comes with a report to management and comments: “It’s better not to buy more window cleaning products in the coming months. It’s already autumn and the rains; demand will drop until spring. The new German shampoo met expectations and is selling well.
It is worth advertising it and purchasing more. Macadamia nut body butter has been gaining popularity lately. I recommend including it in the assortment.” This is a very simplified illustration of why a company needs a person with a specialty in analytics. Job Responsibilities of a Sales Analyst Working with statistics to determine the structure and volumes of sales. Tracking: the most popular product items; seasonal fluctuations in sales. Forecasting the number of transactions, demand for different product categories and the amount of the average bill. Drawing up a sales and purchasing plan. Monitoring deviations from planned indicators. Drawing up reports and presenting them to management in a visual form - tables, graphs, diagrams, etc.
It tracks Fax Lists which items from the company’s price list are profitable and which are not in demand and trading them brings losses. Based on sales analytics reports, the company forms an assortment of goods and prepares for purchases. As the network aptly put it, this is a man who “prepares a sleigh in the summer and a cart in the winter.” Let's imagine the end of the month in a company selling household chemicals. The analyst comes with a report to management and comments: “It’s better not to buy more window cleaning products in the coming months. It’s already autumn and the rains; demand will drop until spring. The new German shampoo met expectations and is selling well.
It is worth advertising it and purchasing more. Macadamia nut body butter has been gaining popularity lately. I recommend including it in the assortment.” This is a very simplified illustration of why a company needs a person with a specialty in analytics. Job Responsibilities of a Sales Analyst Working with statistics to determine the structure and volumes of sales. Tracking: the most popular product items; seasonal fluctuations in sales. Forecasting the number of transactions, demand for different product categories and the amount of the average bill. Drawing up a sales and purchasing plan. Monitoring deviations from planned indicators. Drawing up reports and presenting them to management in a visual form - tables, graphs, diagrams, etc.