Post by account_disabled on Jan 23, 2024 4:52:36 GMT
When an expert plans promotion in social networks, he has no idea what to write about. He has a lot of different professional information in his head. And he wants to share it on social networks. But at the same time, the expert's page can turn into a "Wikipedia", where only useful content is posted. The question arises: what to publish in this case? This is where unpacking personality and expertise comes in handy. What is unpacking? This is a list of questions grouped into several main blocks: about the person and about expertise. The answers to these questions help to understand the deep purpose of blogging as an expert in social networks.
The second purpose of unpacking is to create an outline of rubrics or ideas for C Level Executive List content. In order for posts on Instagram and Facebook to reflect the real life of an expert, we try to extract what he lives by. Sometimes he himself is not aware of his values, thoughts, feelings towards certain things, events, etc. Instead of writing "I really love my job", we show with the help of stories and publications how his love for work is manifested. Let's analyze the main questions that arise during unpacking. 1. We determine the main purpose of the expert's login to the social network Many want to attract new customers in the field in which they work. This goal is superficial. In fact, there are deeper reasons for entering social networks: the desire for recognition, an attempt to make the world better, kinder, more beautiful, the desire to convey one's vision to the world. To do this, we "unpack" the expert, because for him these are sewn-in software installations. He doesn't think about why he does that. 2.
We are talking about the personal component Since people go to people, it is important for us to show in social networks not only competence, activity and professionalism, but also the qualities that an expert broadcasts. After all, we always subscribe to people who resonate with us in something. Therefore, it is important here to dig deep and see not surface values, but deep ones: what positive or negative qualities does the expert broadcast, what inspires him, what annoys him, what aspects of his family and personal life will we show, etc. As an example, I will describe my unpacking. It lasted about four hours. It was two meetings of almost 2 hours each. The girl who unpacked me asked many different questions. Since we have known each other for a long time, it was easier for her to understand the depth of my values, and I felt comfortable opening up to her. When unpacking, it is important to find a point of trust so that the expert can be honest with the SMM specialist. So, we determined that my main values are: Sincerity.
The second purpose of unpacking is to create an outline of rubrics or ideas for C Level Executive List content. In order for posts on Instagram and Facebook to reflect the real life of an expert, we try to extract what he lives by. Sometimes he himself is not aware of his values, thoughts, feelings towards certain things, events, etc. Instead of writing "I really love my job", we show with the help of stories and publications how his love for work is manifested. Let's analyze the main questions that arise during unpacking. 1. We determine the main purpose of the expert's login to the social network Many want to attract new customers in the field in which they work. This goal is superficial. In fact, there are deeper reasons for entering social networks: the desire for recognition, an attempt to make the world better, kinder, more beautiful, the desire to convey one's vision to the world. To do this, we "unpack" the expert, because for him these are sewn-in software installations. He doesn't think about why he does that. 2.
We are talking about the personal component Since people go to people, it is important for us to show in social networks not only competence, activity and professionalism, but also the qualities that an expert broadcasts. After all, we always subscribe to people who resonate with us in something. Therefore, it is important here to dig deep and see not surface values, but deep ones: what positive or negative qualities does the expert broadcast, what inspires him, what annoys him, what aspects of his family and personal life will we show, etc. As an example, I will describe my unpacking. It lasted about four hours. It was two meetings of almost 2 hours each. The girl who unpacked me asked many different questions. Since we have known each other for a long time, it was easier for her to understand the depth of my values, and I felt comfortable opening up to her. When unpacking, it is important to find a point of trust so that the expert can be honest with the SMM specialist. So, we determined that my main values are: Sincerity.